CosTinia · Copenhagen

Three disciplines.
One connected team.

Strategy, commercial brand work, and product development brought together around preliminary private-label concepts for companion-animal grooming and external dermal care.

Three anonymous collaborators connect scientific, product, and material ideas around a shared worktable
Three disciplines in conversationConceptual editorial visualization; not the CosTinia team
Before CosTinia

A working relationship
built before the company.

Anja Byrial Hansen and Rikke Stein Omby worked together through Byoms before CosTinia. Søren Kjærulff later joined their work as an investor and strategic advisor.

CosTinia brings strategy and science, commercial and brand direction, and product innovation into one Copenhagen-based team for preliminary private-label pet-care development.

The CosTinia team

Roles reflect how each person contributes to the company today.

Portrait of Søren Kjærulff
01 / Strategy & science

Søren
Kjærulff

Microbiome & life-science investor
Strategic advisor

Søren contributes strategic and scientific perspective to development priorities and partner discussions. His role helps keep product decisions, evidence boundaries, and long-term company direction connected.

Portrait of Anja Byrial Hansen
02 / Commercial & brand

Anja Byrial
Hansen

Co-founder
Commercial & brand lead

Anja leads the commercial and brand work around CosTinia's preliminary concepts. She connects product context, partner needs, and clear market-facing communication during development.

Portrait of Rikke Stein Omby
03 / Product & innovation

Rikke Stein
Omby

Co-founder & engineer
Product & innovation lead

Rikke leads product and innovation work. She connects formulation questions, feasibility, and the practical steps that move a preliminary concept toward a reviewed private-label brief.

Portrait of Bastian Bak
04 / Team

Bastian
Bak

Biotinia

Bastian is part of the CosTinia team.

How the team works

Three perspectives.
One development brief.

01
Evidence boundariesPreliminary specifications and claim limits remain visible in product and partner conversations.
02
Connected developmentStrategy, brand, and product questions are considered together as the brief takes shape.
03
Copenhagen baseCosTinia is based at Symbion Science Park in Copenhagen, Denmark.
Sample conversation

Bring the team your next
product brief.

Select the concepts you want to evaluate and share your target market, format, and development context with the team.